Switch to Digital Services, AXA Life Indonesia Premium Increases

Life insurance company PT AXA Life Indonesia recorded significant premium growth since the start transforming to digital services in 2014.
In 2015, new premium income AXA Life Indonesia soared 48 percent compared to 2014.
President Director of AXA Life Indonesia Heng Djojosantoso Tuesday (04/05/2016) in Jakarta explains why digital services can boost the performance of insurance.
"Digital Services is the needs of consumers. With digital applications, insurance services can be accessed anytime and anywhere. The proof, many industries are beginning to switch to the application to the ease and convenience of customers .. For example in the transportation industry with the presence of the provider of transportation applications. In the insurance industry, the number of customers who buy through digital continues to grow, "said Heng.
Executive Director of the Indonesian Life Insurance Association (AAJI) Togar Pasaribu added, in addition to faster, digital services can also cut the company's operational costs.
The operational costs such as courier fees, transportation, up printing policy can save up to 50 percent.
It certainly will benefit customers because the premium cost becomes cheaper.


a bright prospect
Digital services, including the insurance industry, clearly has a bright prospect.
Therefore, internet users mainly through cell phones continues to rise in Indonesia.
According to market research agency e-Marketer, the population of internet users in the country reached 83.7 million people in 2014.
Indonesia is ranked the 6th largest in the world in terms of Internet users.
In 2017, eMarketer estimates that Internet users in Indonesia will reach 112 million people, beating Japan in the fifth that growth is more sluggish.
EMarketer Senior Analyst Monica Peart said developing countries such as Indonesia and India still have room growing number of internet users that could reach double digits every year.
According to Heng, now more and more customers began to seek information about insurance via the Internet.
Although not as popular as digital financial services in banking, Heng optimistic no longer purchase insurance digitally also will be the people's choice.
"This can happen when the community's understanding of insurance is increasing," he said.


FSA / M Fajar Marta Insurance Premium

 full transformation
Heng said that since 2014, digital services AXA Life continues to grow.
Starting April 2016, the sale of products by the office of AXA Life will use the full digital service via e-buy.
Thus, the prospective customer can just fill the document through the application if you want to buy the products of AXA Life.
Similarly, if the customer wants to make a claim. Customers enough to make a claim through the app Whatsapp (WA), email, and online portal AXA.
Nevertheless, said Heng, AXA Life Indonesia continue to provide services through telemarketing or agent.
Because, there are still customers who prefer to interact directly with humans.
"Digital presence will not be evicted 100 percent agent, telemarketing, bancassurance or in the insurance world. Channel manually it will still be there, just how they can adapt, "he said.

Source and publisher (quoted and translated) : kompas[dot]com